What if your AI agent could complete tasks instead of just answering questions?

Imagine asking your travel app to plan your next vacation. But instead of just showing you flight options, the app designs the entire itinerary: buying tickets that fit your budget, booking a hotel with the features you like, and even adding a reservation at a popular restaurant at your destination to your calendar. This isn’t science fiction; it’s the next step in the evolution of artificial intelligence: AI Agents.

These systems not only process information, but also act autonomously to accomplish complex goals [1]. While a chatbot gives you a recipe, an AI agent could check what’s in your fridge, make a shopping list with what’s missing, and place the order at your preferred supermarket [1].

And therein lies the new frontier of digital innovation: creating proactive tools that not only provide us with data, but also become allies in solving complex problems. At BLASTER, we apply our design philosophy and strategy to explore this frontier, ensuring that this new technology is not just a novelty, but a solution that generates real value for companies and their users.

Imagen: Los Agentes de IA pueden orquestar flujos. Imagen cortesía de AWS.

The Real Impact: Where Do We See AI Agents in Action?

A good AI agent or digital assistant goes beyond simply “automating.” It seeks to generate value in multiple areas:

  • Supply Chain Management: An agent can autonomously monitor inventory levels, predict demand based on historical data and market trends, and place orders with suppliers to avoid stockouts.
  • Finance: A trading bot with digital assistant capabilities can analyze economic indicators in real time, execute trades, and adjust its strategy based on market volatility, all without constant human intervention [1].
  • Advanced Customer Service: Instead of a chatbot that only answers FAQs, an AI agent can manage a customer’s complaint from start to finish: accessing purchase history, coordinating return logistics, and issuing a refund, keeping the customer informed at every step [1].
  • Cybersecurity: An agent can proactively monitor network traffic, identify anomalous behavior suggestive of an attack, and take action to isolate the threat in real time [1] [2].

How can BLASTER help you navigate this new technology?

The promise of AI agents is immense, but their greatest risk is implementing them without a clear strategy. A poorly designed agent can optimize for the wrong metrics or generate a frustrating user experience. This is where design and strategy become key to unlocking their true potential.

At BLASTER, we don’t see technology as an end, but as a means to create exceptional services and experiences. Here’s how our methodology and services connect with the challenge of AI Agents:

  • Service Design to define the “why”: Before building an agent, we define its strategic purpose. Through our Service Design service, we work with our clients to identify the highest-value opportunities. It’s not just about automating a task, but about redesigning an entire service (as we did with Atlas Seguridad or EPM), defining the objectives, business rules, and ethical boundaries within which the agent must operate.
  • Digital Design (UX/UI) for interaction: An agent’s interface is often a conversation. Our UX/UI Digital Design team specializes in designing these interactions to be intuitive, transparent, and trustworthy. How does a user give complex instructions to an agent? How does the agent report their progress without overwhelming the user? We create the experience that makes human-agent collaboration seamless and productive, as when we designed the Mymo app for Sura, fostering user trust.
  • Human-Centered Innovation: Our experience across multiple industries has taught us that the best technology is the one that solves a real human need. An AI agent must be designed with the end user in mind, whether a customer or an internal collaborator. We facilitate processes to understand their frustrations and aspirations, ensuring the agent becomes a tool that empowers, not complicates.

Just as the smartphone revolutionized the world by combining functionalities into an intuitive interface, well-implemented AI Agents can turn your services into benchmarks of innovation and success. Discover how strategic design can boost your foray into AI. Write to us and let’s talk about your project.

Sources:

  1. Mashouf, B. (2025, May 29). AI agents examples. Aisera: Best Agentic AI for Enterprise. Link.
  2. What Are AI Agents?: AI Agents Explained – AWS. (n.d.). Amazon Web Services, Inc. Link.
  • Purdy, M. (2024, December 12). What is Agentic AI, and how will it change work? Link.
  • Stryker, C. (2025, May 2). Agentic AI. IBM. Link.

Together, we will make your ideas come true.