Mymo App

The Challenge

Sura Asset Management approached us with the idea of creating an app that would enable people to have a savings account that truly generates stable returns, with the goal of promoting a savings culture in the Latin American context.

The proposed objective

Validate the value proposition

Identify target users

Design an MVP (Minimum Viable Product) for the first pilot

Design the user interface and user experience

Activities conducted during the project

Value proposition validation

App navigation map

User personas and archetypes

User flow and architecture

Benchmarking analysis

Prototyping and wireframes

User testing with real users

Results achieved

Mymo app is a digital account designed to promote savings by generating returns on savings. Additionally, it offers the opportunity to invest in various investment funds to increase earnings, along with the other benefits of a conventional savings account and debit card

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