Technological advances and how they have permeated life in general in recent years are imminent. It is clear that technology has transformed the way in which companies transform their businesses, impacting the design process of their product or service portfolios. This article explores how these technologies are revolutionizing design and business in Colombia, and how BLASTER can be your ally in this process to integrate emerging technologies into your projects to overcome competitive challenges.
Emerging technologies that are changing design and business
Artificial intelligence (AI) is transforming the design of digital experiences and customer engagement. According to a McKinsey & Company report (2023), 70% of companies in Latin America are investing in AI to improve personalization and automation in their business processes. In UX/UI design, tools such as Figma are optimizing design flows, allowing designers to generate more efficient prototypes.
Furthermore, in the business sector, AI-powered chatbots have improved customer service in sectors such as retail and banking in Colombia, reducing wait times and improving user satisfaction.
A clear example in Colombia would be the startup Vozy, with its AI-based voice assistant, which has revolutionized the customer service experience in banks, insurance companies, online stores, among others.
Image courtesy of Vozy.ai
On the other hand, the IoT (Internet of Things) is redefining the design of commercial spaces by allowing the integration of sensors and smart devices that optimize the customer experience. According to a study by Statista (2023), the IoT market in Latin America will reach 47.2 billion dollars in 2025, driven by retail and the real estate sector.
In Colombia, companies are using smart lighting and air conditioning systems to improve energy efficiency in stores and offices, creating more attractive and sustainable experiences, even in homes as LG ThinQ does.
Image courtesy of LG.
But immersive technologies such as augmented reality (AR) and virtual reality (VR) are also revolutionizing the way companies design products and services. According to a PwC report (2023), the global AR/VR market will grow by 27% annually until 2028, with key applications in retail, education and architecture.
In interior design and commercial experiences, AR allows customers to visualize spaces and products before purchasing them. Applications from brands such as IKEA are gaining popularity in Latin America, including Colombia.
Future trends and opportunities for companies in Colombia
The technology ecosystem in Colombia is rapidly expanding. According to a report by ProColombia (2023), the country has become an innovation HUB in Latin America, with more than 5,000 technology startups. The adoption of AI, IoT and AR/VR continues to increase, but barriers such as connectivity and investment in digital infrastructure still exist.
How can BLASTER help you integrate emerging technologies?
At BLASTER we help companies integrate emerging technologies into their design and business projects. We offer services such as:
- UX/UI Design: We create intuitive interfaces and immersive experiences using artificial intelligence and/or augmented reality if necessary.
- Service Design: In our support methodology we can determine how IoT solutions can optimize processes and create experiences.
- Business Training: We offer customized training programs so that your team is prepared to adopt these emerging technologies.
Ready to integrate emerging technologies into your business? At BLASTER we are ready to help you. Contact us! and start your process with a willing and experienced design team.
