Is Double Diamond obsolete?
For years, methodologies such as Design Thinking, the Lean Startup method, or the Design Council’s Double Diamond Model have been the compass that has guided designers and companies through the process of creating products and services. However, the emergence of Artificial Intelligence (AI) has opened up a range of unimaginable possibilities, challenging us to rethink […]
The 4 essential questions to validate your innovation
Photo of Zach Lucero on Unsplash Early validation of new solutions with customers is a crucial step in reducing uncertainty and maximizing the chances of success. In a business environment where time is a limited resource, being agile in this process can make the difference between success and failure. What is business idea validation? Business idea validation is […]
