Design Thinking vs. Design Sprints: When to use each one?
Design Thinking and Design Sprint are two terms you’ll hear a lot in the world of innovation and design. Both are methodologies used to develop ideas, but each has a different goal. However, many people confuse them or think they’re the same thing with different names. In this article, I’ll explain what each one is, […]
Why Innovation Programs Fail in Companies
Have You Reviewed the Latest Post-it Notes With Ideas From Your Company? Let’s imagine the scene: a team leaves a two-day innovation workshop full of energy. The walls are covered with “disruptive” ideas written on post-its. Everyone feels inspired, convinced that something big is about to happen. Six months later, nothing has changed. The post-its […]
Why is a Dissatisfied Customer a Symptom of an Internal Problem? How The Service Blueprint Helps Identify it
Let’s imagine the experience in a restaurant. The customer orders a dish that takes 40 minutes to arrive, cold. To them, it’s poor service. But what really happened? Perhaps the order never reached the kitchen due to a system failure (a support process), or the kitchen was overwhelmed due to a lack of staff (a […]
Customer Journey Map: How to Visualize and Improve the Customer Experience Step by Step
Are you designing what your client really needs? Creating products without understanding your user is like shooting an arrow blindfolded. Today, with accessible and intuitive tools, it’s easier than ever to develop digital services. But a key question remains: Are we designing truly useful, seamless, and memorable experiences for our users? This is where the […]
What if your AI agent could complete tasks instead of just answering questions?
Imagine asking your travel app to plan your next vacation. But instead of just showing you flight options, the app designs the entire itinerary: buying tickets that fit your budget, booking a hotel with the features you like, and even adding a reservation at a popular restaurant at your destination to your calendar. This isn’t […]
How to Improve Industrial Design Processes with Artificial Intelligence
Artificial intelligence (AI) has driven significant transformations across various professional fields, and design is no exception. Early discussions often revolved around the possibility of AI replacing designers. However, over time, it has become clear that its real value lies in complementing and enhancing human capabilities—not replacing them. At Blaster Design, we use the Double Diamond […]
How AI Agents are Changing The Way We Buy From Brands
A few years ago, the retail industry experienced a major disruption with the rise of e-commerce. Consumers began to migrate from shopping in physical stores to digital platforms, giving rise to new shopping behaviors such as webrooming (researching products online and then buying in physical stores) and showrooming (researching in physical stores and then buying […]
Design Thinking: What It Is and How to Implement It to Improve Business Culture
Did you know that 75% of companies that adopt Design Thinking report improved team collaboration and innovation? This powerful creative problem-solving methodology is transforming how businesses tackle challenges and build a culture of creativity. In this article, we’ll explain what Design Thinking is, its 5 key stages, and how you can apply it to strengthen […]
Digital Transformation in Colombia: Key Strategies for Entrepreneurs in The Digital Age
Digital transformation has become a fundamental pillar for Colombia’s economic and social development. It is not simply about adopting new technologies, but rather integrating them into all areas of an organization, modifying the way they operate and generate value for their customers. It’s not just about adopting technological tools, but about restructuring internal processes, organizational […]
4 Key Trends in Digital Experiences for 2025: Technological Innovation
In a world of constant change and acceleration, where innovation advances at an increasingly competitive pace, anticipating the factors that will transform digital experiences in the near future. This is why we have compiled four key trends that will transform digital experiences in the near future. 1. Massive Integration of Artificial Intelligence According to Gartner, […]
