Why is a Dissatisfied Customer a Symptom of an Internal Problem? How The Service Blueprint Helps Identify it
Let’s imagine the experience in a restaurant. The customer orders a dish that takes 40 minutes to arrive, cold. To them, it’s poor service. But what really happened? Perhaps the order never reached the kitchen due to a system failure (a support process), or the kitchen was overwhelmed due to a lack of staff (a […]
Customer Journey Map: How to Visualize and Improve the Customer Experience Step by Step
Are you designing what your client really needs? Creating products without understanding your user is like shooting an arrow blindfolded. Today, with accessible and intuitive tools, it’s easier than ever to develop digital services. But a key question remains: Are we designing truly useful, seamless, and memorable experiences for our users? This is where the […]
What if your AI agent could complete tasks instead of just answering questions?
Imagine asking your travel app to plan your next vacation. But instead of just showing you flight options, the app designs the entire itinerary: buying tickets that fit your budget, booking a hotel with the features you like, and even adding a reservation at a popular restaurant at your destination to your calendar. This isn’t […]
How to Improve Industrial Design Processes with Artificial Intelligence
Artificial intelligence (AI) has driven significant transformations across various professional fields, and design is no exception. Early discussions often revolved around the possibility of AI replacing designers. However, over time, it has become clear that its real value lies in complementing and enhancing human capabilities—not replacing them. At Blaster Design, we use the Double Diamond […]
How AI Agents are Changing The Way We Buy From Brands
A few years ago, the retail industry experienced a major disruption with the rise of e-commerce. Consumers began to migrate from shopping in physical stores to digital platforms, giving rise to new shopping behaviors such as webrooming (researching products online and then buying in physical stores) and showrooming (researching in physical stores and then buying […]
Design Thinking: What It Is and How to Implement It to Improve Business Culture
Did you know that 75% of companies that adopt Design Thinking report improved team collaboration and innovation? This powerful creative problem-solving methodology is transforming how businesses tackle challenges and build a culture of creativity. In this article, we’ll explain what Design Thinking is, its 5 key stages, and how you can apply it to strengthen […]
Digital Transformation in Colombia: Key Strategies for Entrepreneurs in The Digital Age
Digital transformation has become a fundamental pillar for Colombia’s economic and social development. It is not simply about adopting new technologies, but rather integrating them into all areas of an organization, modifying the way they operate and generate value for their customers. It’s not just about adopting technological tools, but about restructuring internal processes, organizational […]
4 Key Trends in Digital Experiences for 2025: Technological Innovation
In a world of constant change and acceleration, where innovation advances at an increasingly competitive pace, anticipating the factors that will transform digital experiences in the near future. This is why we have compiled four key trends that will transform digital experiences in the near future. 1. Massive Integration of Artificial Intelligence According to Gartner, […]
Digital Transformation: How to Prepare Your Company for The Future
Did you know that the success of companies in today’s world increasingly depends on their ability to adapt to the digital world? This adaptability translates into digital transformation, a process that allows companies to incorporate advanced technologies and new business models to remain competitive. Here we explain how to start an effective digital transformation that […]
Continuous Improvement: Optimize Your Company’s Processes With Innovation
Have you ever wondered why some sports teams are always at the top while others struggle to stay afloat? The key is not always having the best players, but rather having a team that constantly trains to improve. Just like a sports team, your business needs continuous training to reach its full potential. Continuous improvement […]
