We live surrounded by services. From the time we wake up until we go to bed, we use numerous services on a daily basis. The utilities that provide us with water, energy and gas, the garbage collection, the mobile phone service, the internet at home, the radio we listen to on the way to work, the public transport that gets us around, and so on. These services have become so integrated into our lives that we often don’t notice we’re using them, just like a well-designed chair that we use without thinking unless it causes us problems. If a service is well designed, it integrates harmoniously into our lives.
What is service design?
Service design is a discipline that focuses on creating and improving services to make them more useful, engaging and efficient for both customers and the companies that offer them. But what exactly does it entail and how can it help your business?
The value of service design
Just like a chair, services can also be designed strategically. According to World Bank data, 62% of the world economy (GDP) is due to services. New services are created every day, increasingly specialized in a highly competitive world. However, they are not always designed strategically and innovatively. Many services are created by the same people who offer them; the doctor designs his consultation service, the restaurant owner her food sales service, the transport company its logistics service. But, for example, it is likely that this doctor knows a lot about medicine, but has no training in service design.
Importance of a professional service design
Service designers use methodologies and tools that help make a service attractive, useful and generate an excellent experience for customers from the first contact to the complete resolution of their needs. In addition, we focus on making the service profitable, efficient and effective for the company that provides it. This balance is not always easy to achieve, and this is where the role of the service designer becomes valuable. In an objective and professional manner, we identify the elements that will make your service stand out from the competition and that your customers live a memorable experience, want to recommend your company to others and continue being customers for many more years.
How can service design benefit your business?
Good service design can transform your customers’ experience and your business’ efficiency. For example, a doctor can improve their patients’ experience by evaluating their interactions with other medical services, integrating new technologies for appointment booking and patient communication, and designing their office to streamline processes and deliver a comfortable experience. This not only improves customer satisfaction, but also strengthens brand awareness and the profitability of the service.
Contact our service design experts
Do you want us to help you design your services and experiences? Contact us via WhatsApp so that one of our representatives can give you a free evaluation and start your journey towards offering exceptional service today.
