The Challenge The proposed objective. dentify the most important touch points for users within Medellín’s public transport system. Measure the degree of functionality of these touch points to better understand how they facilitate or hinder the user experience on the different routes in the city Design a more useful, user-friendly and desirable travel experience for […]


The challenge The proposed objective Build future scenarios for public services. Identify opportunities for new services Build a methodology for prioritizing these services Build a portfolio of potential services Activities conducted during the project Foresight – Designing futures Benchmarking Technology Watch Strategic design Targeting Scenario planning Portfolio definition Results obtained Let’s design your customized services […]

Fundación Nutresa

The challenge The proposed objective Design the processes involved in the social intervention service provided by the foundation to small farmers and associations. Identify and/or design the points of contact associated with the provision of this service. Validate this experience with the target audience of these interventions. Activities conducted during the project Interviews/visits with farmers’ […]

Atlas Security

The Challenge The proposed objective Improve customer satisfaction with Atlas Security services Increase efficiency (productivity) in service delivery Enhance Atlas’s market differentiation Activities conducted during the project In-depth 1-1 customer interviews 1-1 Interviews with more than 27 Atlas employees Mystery shopping and competitor analysis Visits to Atlas Seguridad clients Benchmarking with 16 national and international […]


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