Service Design: Keys to Improving Customer Experience
We all understand the importance of providing our customers with a great experience in the services we offer. Over the last 20 years, terms like “Customer-centric”, “memorable experience”, “customer satisfaction”, “customer experience” and “user experience”, among others, have become staples in business discussions and strategies. Companies have invested in creating Customer Experience departments, hiring service […]
Why should innovators think like scientists?
Have you ever wondered why some companies achieve overwhelming success while others fall by the wayside? The key could lie in the application of the scientific method in innovation. A recent study by Bocconi University revealed a surprising finding: startups that adopted the scientific method in their innovation process achieved significantly higher financial results.What does […]
The 4 essential questions to validate your innovation
Photo of Zach Lucero on Unsplash Early validation of new solutions with customers is a crucial step to reduce uncertainty and maximize the chances of success. In a business environment where time is a limited resource, being agile in this process can make the difference between success and failure. What is business idea validation? Business […]
Is Double Diamond obsolete?
For years, methodologies such as Design Thinking, the Lean Startup method, or the Design Council’s Double Diamond Model have been the compass that has guided designers and companies through the process of creating products and services. However, the emergence of Artificial Intelligence (AI) has opened up a range of unimaginable possibilities, challenging us to rethink […]
