Solargy Power
The challenge
Position solar energy products in the competitive U.S. market by offering solar emergency kits and portable solutions that integrate efficiency, sustainability, and renewable energy..
Proposed Objectives
Provide strategic advisory to enhance their innovation roadmap and capitalize on the growing interest in renewable energy products.
Assist in developing solar-based products and services that meet both consumer and commercial needs, focusing on sustainability and efficiency.
Create and implement an e-commerce platform that effectively communicates the emergency solar kit’s value proposition, boosting both brand awareness and sales.
Activities conducted during the project
Collaborative workshops were held to explore market trends, competitive analysis, and innovation pathways within the solar technology sector.
Validation of opportunities in non-interconnected areas, considWe collaborated on designing solar-based services and products, focusing on user experience, cost efficiency, and environmental impact.ering risks and benefits.
We designed and developed the website www.solargypower.co, optimizing it for usability, conversion rates, and highlighting the value of emergency solar kits.
We assisted in messaging and positioning efforts to establish Solargy Power Solutions as a leader in sustainable energy solutions for U.S. consumers.
Results obtained
- Solargy Power Solutions achieved a clear market differentiation with its solar-based products, positioning itself as a company deeply committed to sustainable innovation.
- The emergency solar kit, one of the key products designed during this project, was successfully launched through the new e-commerce platform.
- The prototyping and validation process enabled the company to bring its solar kits to market more quickly, helping refine the product for mass adoption.
- Through the developed innovation strategies, Solargy Power Solutions expanded its presence in the U.S. market, opening new opportunities in the consumer and commercial segments, including partnerships with Google and Amazon.
