Repack
The challenge
Develop a comprehensive sustainable packaging design approach that enables participating companies to not only significantly reduce their environmental impact but also enhance their value proposition, comply with regulatory requirements, and optimize material usage.
Proposed Objectives
Train companies in eco-design strategies.
Promote innovation in packaging design.
Facilitate the creation of prototypes for sustainable products or services and validate their acceptance in the market.
Strategy, baseline, and opportunities
Exploration and research
Design and ideation
Prototype, development, and validation
Implementation and launch
Impact, Communication, and Dissemination
Activities conducted during the project
Value proposition and prototyping workshop
Focused on designing and validating the value proposition, as well as creating prototypes for products or services.
Eco-design strategy and ideation workshop
Introduction to eco-design using the “How Might We” methodology to define challenges and understand the packaging journey.
Implementation and launch workshop
Aimed at understanding and developing an environmentally friendly minimum viable product and planning its execution.
Green Marketing and Communication Workshop
Training in green marketing, differentiating between green marketing and greenwashing, and effective communication strategies.
Results obtained
- More than 100 companies in the supply chain trained (producers, processors, and collectors).
- The companies implemented eco-design strategies, improving their environmental impact and value proposition.
- Multiple prototypes of sustainable packaging were created and validated, generating interest from potential customers.
- The companies improved their green communication, differentiating themselves in the market and avoiding greenwashing.
- The participating companies developed and began implementing roadmaps to guide their long-term sustainability efforts.
