Sociologist from Universidad Autónoma Latinoamericana. Specialist in Urban Studies from Universidad EAFIT. Professional experience includes leading the design and development of communication, marketing, and branding strategies in alignment with organizational goals for various companies, including Celsia, Tecnoquímicas, Jamar, Novaventa, Coca-Cola, Alpina, Sura, Bavaria, Colsubsidio, and Colombia Humanitaria.