How to Improve User Retention with Gamification in UX/UI

Gamification has become a key tool for improving user retention and engagement in digital experiences. In this article, we explore how to implement game elements in user interfaces to create more attractive, memorable, and effective experiences that keep users engaged in the long term. What is Gamification? Gamification is the application of game-like elements, such […]

Digital Products: UX/UI Optimization to Improve Usability and Conversion (Part 2)

In the first part of this blog series, we explored the impact of the serial position effect and Hick’s Law on improving the usability and conversion of digital products. We will now delve into three additional principles that are also critical to designing memorable and effective user experiences. Fitts’ Law: Design Focused On Ease of […]

4 Key Trends in Digital Experiences for 2025: Technological Innovation

In a world of constant change and acceleration, where innovation advances at an increasingly competitive pace, anticipating the factors that will transform digital experiences in the near future. This is why we have compiled four key trends that will transform digital experiences in the near future. 1. Massive Integration of Artificial Intelligence According to Gartner, […]

UX/UI Design Trends: The Impact of Artificial Intelligence on Digital Design

In this series of posts, I will be sharing with you some of the latest trends and developments in the world of user interface design and user experience. For this post, I will talk about applications of artificial intelligence that will have a significant impact on design. Obviously, as a designer, I will try to […]

Digital products: UX/UI optimization to improve usability and conversion (Part 1)

In the competitive world of digital products, optimizing user experience (UX) and user interface (UI) are critical factors for success. At Blaster, we are dedicated to sharing valuable insights on how to improve the usability and appeal of digital products. This series of posts will guide you through essential UX/UI principles to supercharge your digital […]

What is UX/UI and why is it so important for your business?

In today’s competitive environment, we see that competition is relentless. This adds an extra layer to the difficult task of innovation. We can’t afford to go to market with a product or service that doesn’t meet our customers’ expectations, because another organization will do it right and leave us out of the game. This is […]