Service Design: How to Take Your Brand to the Next Level – Chapter 2
As we saw in the first chapter, service design is much more than a creative tool; it’s a strategic discipline that plans and organizes key elements such as people, processes, and infrastructure to create consistent and memorable experiences. Now, we’ll delve into how this discipline can transform your brand identity, taking it to a new […]
Service design as a key tool to enhance your brand – Part 1
Service design is a broad and dense, yet fascinating subject that combines strategy, creativity and a deep understanding of human behavior. In a world where customer experiences are the main differentiator, this discipline has become an indispensable tool for brands seeking to stand out in competitive markets like Colombia. To facilitate your understanding, we have […]
Emerging Technologies: Innovation for Design and Business
Technological advances and how they have permeated life in general in recent years are imminent. It is clear that technology has transformed the way in which companies transform their businesses, impacting the design process of their product or service portfolios. This article explores how these technologies are revolutionizing design and business in Colombia, and how […]
Innovation And Service Design 2025: Trends And Strategies
In 2025, service design in Latin America will be marked by trends that combine technology, sustainability and personalization. Companies in the region are betting on innovation to remain competitive in a constantly evolving market, where consumer expectations and global challenges demand strategic solutions. Below, we explore three key trends and how they are impacting the […]
Service Design Trends For 2025
Discover the main service design trends for 2025, where personalization, sustainability and technology set the tone. In Colombia and Latin America, companies are innovating to offer unique experiences that strengthen the relationship with their customers. Below, we explore the main trends that will mark service design in 2025, accompanied by concrete examples that are already […]
Service Design for Product Designers: A Transition Guide
I’m a product designer and want to learn how to design services, how do I do it? Most people entering the world of service design come from product design. They studied industrial design, design engineering, or similar design forms oriented toward physical objects. Ten years ago, there were no undergraduate programs in service design, strategic […]
Service design: beyond customer experience
There is much talk about how service design helps improve customer experience and has positive effects on overall satisfaction. However, it is not only the customer who should benefit from good service design. The service provider should also benefit. In fact, one of the first definitions of Service Design, by the co-founder of the Service […]
Service Design: Keys to Improving Customer Experience
We all understand the importance of providing our customers with a great experience in the services we offer. Over the last 20 years, terms like “Customer-centric”, “memorable experience”, “customer satisfaction”, “customer experience” and “user experience”, among others, have become staples in business discussions and strategies. Companies have invested in creating Customer Experience departments, hiring service […]
What is service design and how can it benefit your business?
We live surrounded by services. From the time we wake up until we go to bed, we use numerous services on a daily basis. The utilities that provide us with water, energy and gas, the garbage collection, the mobile phone service, the internet at home, the radio we listen to on the way to work, […]
