Digital products: UX/UI optimization to improve usability and conversion (Part 1)
In the competitive world of digital products, optimizing user experience (UX) and user interface (UI) are critical factors for success. At Blaster, we are dedicated to sharing valuable insights on how to improve the usability and appeal of digital products. This series of posts will guide you through essential UX/UI principles to supercharge your digital […]
How to design a memorable space for your brand
Did you know that brands waste more than 70% of the potential for recall that their points of sale have? The explanation can be found in Edgar Dale’s Cone of Learning, which indicates that people only remember 30% of what they see. Although we may think that designing a point of sale is simply about […]
What is UX/UI and why is it so important for your business?
In today’s competitive environment, we see that competition is relentless. This adds an extra layer to the difficult task of innovation. We can’t afford to go to market with a product or service that doesn’t meet our customers’ expectations, because another organization will do it right and leave us out of the game. This is […]
What is service design and how can it benefit your business?
We live surrounded by services. From the time we wake up until we go to bed, we use numerous services on a daily basis. The utilities that provide us with water, energy and gas, the garbage collection, the mobile phone service, the internet at home, the radio we listen to on the way to work, […]
