What is Industrial Design and Why is it so Important?
Industrial design is a discipline that shapes the products we use in our daily lives, from the simplest to the most complex. Its goal is not only to create aesthetically pleasing products, but also to solve functional problems and adapt to user needs. Industrial design is key to creating innovative solutions that not only impact […]
Severance and the Power of Emotional and Scenographic Design
I just finished season two of Severance, a visually stunning series directed by Ben Stiller and created by Dan Erickson, available on Apple TV. I won’t go into the storyline (no spoilers, I promise), though it’s absolutely worth watching. What I want to talk about is something else: the impact of design on narrative. Specifically, […]
Applying Neuroscience Concepts to Make Commercial Spaces That Convert More
Today, retail spaces are not just about displaying products, but environments designed to offer multi-sensory experiences. These experiences seek to emotionally connect with customers and influence their purchase intention. By understanding how the brain responds to different sensory and cognitive stimuli, we can design more meaningful interactions that impact customer experience (CX) and promote conversion. […]
How to Implement Eco Design in Commercial Interiors?
The environmental impact of architecture often focuses on large constructions and energy consumption, but commercial interior design also plays a crucial role in sustainability. From the selection of materials to the organization of lighting and ventilation, every design decision directly influences resource consumption, occupant quality of life, and waste generation. Eco design in commercial interiors […]
Interior Design Trends 2025: Complete Guide for Commercial Spaces
Commercial interior design is constantly evolving, leaving behind the purely aesthetic to embrace the functional, the human and the sustainable. More and more brands understand that their spaces are not just showcases, but key tools to tell their story, attract customers and build memorable experiences. Below we tell you the main trends in interior design […]
Innovation in Retail: How To Stay Competitive?
Can you imagine a world where physical and digital merge to wow your customers? Today, consumer expectations are evolving rapidly, and retail innovation faces the challenge of adapting and standing out. Innovation has become a key driver to stay competitive and differentiate in a saturated market. This article explores the main innovation trends and strategies […]
Discover The True potential Of Retail Design
In this article, we will explore in depth the meaning of retail design and the key aspects of designing a successful store. After reading, you will have greater clarity on: What is Retail Design? Retail design is a specialty of industrial design focused on the creation of spaces for the sale of products such as […]
Innovative strategies to enhance the point of sale
Looking to maximize the performance of your retail spaces? Discover how experience design can transform the way your customers interact with your brand. In this article, we present effective and easy-to-implement strategies that will boost your sales and customer satisfaction. The power of design in commercial spaces Before we dive into strategies, it’s crucial to […]
The most important spaces that a modern office should have
The Evolution of the Workspace In the post-pandemic era, people are more conscious of when and why they go to the modern office. It is no longer just a place to work, but a space where people seek a positive experience that enables them to meet their goals of collaboration, socialization, or learning. Offices must […]
How to design a memorable space for your brand
Did you know that brands waste more than 70% of the potential for recall that their points of sale have? The explanation can be found in Edgar Dale’s Cone of Learning, which indicates that people only remember 30% of what they see. Although we may think that designing a point of sale is simply about […]
