Interactive Interior Design: The Phygital Future of Physical Spaces
The line between the physical and the digital is blurring faster than we imagined. Just a few years ago, we talked about brick-and-mortar stores versus e-commerce as if they were irreconcilable rivals. Today, that dichotomy no longer makes sense: consumers don’t think in separate channels they simply want fluid, consistent, and memorable experiences. This new […]
Modern office design: key elements for creating collaborative spaces and fostering community
The design of modern offices has changed forever. With the pandemic and the acceleration of digital transformation, workplaces have evolved into more flexible, safe, and collaborative environments. In a previous article about essential elements of a modern office, we explored the basic layouts. Now, we will examine how these offices can foster a true sense […]
Biophilic Design: how to integrate nature into your business to improve well-being and increase sales
What is biophilic design and where does it come from? The term biophilia refers to the innate human tendency to connect with nature. This concept was introduced by psychologist Erich Fromm and later developed by biologist Edward O. Wilson, who explained that our species has spent over 99% of its history in natural environments, making […]
Commercial Interior Design: A Guide to Transforming Spaces into Experiences That Sell
A customer may enter your store out of curiosity, necessity, or even chance. But what will make them stay (or return) is the experience. And that experience begins with the space. Commercial interior design is not just about decoration. It’s a strategic discipline that transforms physical environments into sales, branding, and loyalty tools, aligned with […]
Severance and the Power of Emotional and Scenographic Design
I just finished season two of Severance, a visually stunning series directed by Ben Stiller and created by Dan Erickson, available on Apple TV. I won’t go into the storyline (no spoilers, I promise), though it’s absolutely worth watching. What I want to talk about is something else: the impact of design on narrative. Specifically, […]
Applying Neuroscience Concepts to Make Commercial Spaces That Convert More
Today, retail spaces are not just about displaying products, but environments designed to offer multi-sensory experiences. These experiences seek to emotionally connect with customers and influence their purchase intention. By understanding how the brain responds to different sensory and cognitive stimuli, we can design more meaningful interactions that impact customer experience (CX) and promote conversion. […]
How to Implement Eco Design in Commercial Interiors?
The environmental impact of architecture often focuses on large constructions and energy consumption, but commercial interior design also plays a crucial role in sustainability. From the selection of materials to the organization of lighting and ventilation, every design decision directly influences resource consumption, occupant quality of life, and waste generation. Eco design in commercial interiors […]
Interior Design Trends 2025: Complete Guide for Commercial Spaces
Commercial interior design is constantly evolving, leaving behind the purely aesthetic to embrace the functional, the human and the sustainable. More and more brands understand that their spaces are not just showcases, but key tools to tell their story, attract customers and build memorable experiences. Below we tell you the main trends in interior design […]
Innovation in Retail: How To Stay Competitive?
Can you imagine a world where physical and digital merge to wow your customers? Today, consumer expectations are evolving rapidly, and retail innovation faces the challenge of adapting and standing out. Innovation has become a key driver to stay competitive and differentiate in a saturated market. This article explores the main innovation trends and strategies […]
Discover The True potential Of Retail Design
In this article, we will explore in depth the meaning of retail design and the key aspects of designing a successful store. After reading, you will have greater clarity on: What is Retail Design? Retail design is a specialty of industrial design focused on the creation of spaces for the sale of products such as […]