In today’s competitive environment, we see that competition is relentless. This adds an extra layer to the difficult task of innovation. We can’t afford to go to market with a product or service that doesn’t meet our customers’ expectations, because another organization will do it right and leave us out of the game. This is why we must create functional solutions, but also ones that have an exceptional user experience and an attractive design. This is where the disciplines of UX design and UI design come into play, but now, what is UX design and UI design? We will explain it to you here.
What is UI?
User Interface stands for all the visual elements that the user can use to communicate with a computer or device, and includes all the points of contact between the user and the device (buttons, screens, levers, action bars, etc.). Therefore, UI design is the work done to materialize all the visual elements.
What is UX?
In English, User Experience is the set of sensations that the user experiences when interacting with a computer or device. So we can say that UX design is the work that is done to facilitate interaction and therefore improve the perception of it.
Why is UX/UI important?
So we can say that the joint work of UX/UI design is what helps us create products with attractive designs, through UI design, and offer an exceptional user experience, through UX design. These tasks, as I said before, protect us from being left out of the game by helping us launch products to the market with less uncertainty of success and also help us achieve greater knowledge of customers and their needs. This allows us to identify new business opportunities, explore new markets and generate new sources of income, enabling the growth of our businesses.
Why should the UX/UI team be independent from the development team?
At Blaster, we firmly believe that the independence of UX/UI design from development tasks is a positive factor. UX/UI design works more like the work of an architect, we like to use this analogy because it helps to better explain our philosophy. A good architect is dedicated to designing habitable and functional spaces, worrying about the experience of those who will inhabit them. Similarly, we focus exclusively on the design of digital products, prioritizing the user experience, aesthetics and attractiveness of the product. On the other hand, the builder is concerned with other factors such as speed and economy. If you want to design a house, the ideal is to go to an architect who directs the work of the builder, ensuring that the result is as planned in the first place and time and money come second, not the other way around.
Integrate a UX/UI team into your innovation processes
Having these capabilities in an organization will be of vital use when it comes to innovating. However, in many cases acquiring these capabilities can incur high costs. At Blaster we understand this problem and offer companies UX/UI design services, where we help you create or improve the user experience and the design of your digital products. If you have a digital product in your plans and you don’t know how to fit it into the project, contact us for advice. Let’s make your users fall in love with your products!
Visit our website and discover how we can transform your vision into an attractive and functional reality. Also, we invite you to visit our profile on DesignRush!
