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Early validation of new solutions with customers is a crucial step to reduce uncertainty and maximize the chances of success. In a business environment where time is a limited resource, being agile in this process can make the difference between success and failure.
What is business idea validation?
Business idea validation is a systematic process that seeks to confirm whether a product or service proposal has real market potential before investing large amounts of time and resources in its development. This approach, essential for entrepreneurs and companies in Colombia, involves presenting an initial concept to potential clients to obtain direct feedback. Through this process, real market needs can be identified, product features can be adjusted, and the risk of launching something that is not in demand can be minimized.
In the process of developing a new product or service, it is easy to get caught up in assumptions. However, involving clients from the early stages allows you to quickly identify what works and what doesn’t, saving valuable time and resources. Early validation not only reduces risks, but also provides a clearer roadmap for the evolution of the product. Below, we share the four key questions for effective validation.
1. What do you like about the solution?
This question is critical to identifying the aspects that truly resonate with customers. Knowing what they find valuable or useful helps reinforce those characteristics and ensures you’re on the right track.
2. What do you not like about the solution?
Although it may be uncomfortable, receiving constructive criticism is vital to product development. This question will help you identify flaws or areas that need to be improved, modified, or even eliminated.
3. What questions do you have?
Customer questions are a clear indicator of their understanding and level of interest. If customers don’t understand some aspect of your solution or have questions, you may need to clarify and adjust certain elements to improve communication and the effectiveness of your product or service.
4. What ideas can you give us?
Clients often have unique and valuable perspectives. Asking them for additional ideas can reveal new opportunities while increasing their engagement and loyalty to your brand by feeling like they are part of the creative process.
Early validation is the fastest way to identify what doesn’t work, allowing you to invest time and money in solutions that actually work for consumers. At Blaster, we help you prototype and validate your initiatives with your potential customers, saving you valuable time and resources. Contact us for expert advice!
