Service Design for Product Designers: A Transition Guide
I’m a product designer and want to learn how to design services, how do I do it? Most people entering the world of service design come from product design. They studied industrial design, design engineering, or similar design forms oriented toward physical objects. Ten years ago, there were no undergraduate programs in service design, strategic […]
Service design: beyond customer experience
There is much talk about how service design helps improve customer experience and has positive effects on overall satisfaction. However, it is not only the customer who should benefit from good service design. The service provider should also benefit. In fact, one of the first definitions of Service Design, by the co-founder of the Service […]
Service Design: Keys to Improving Customer Experience
We all understand the importance of providing our customers with a great experience in the services we offer. Over the last 20 years, terms like “Customer-centric”, “memorable experience”, “customer satisfaction”, “customer experience” and “user experience”, among others, have become staples in business discussions and strategies. Companies have invested in creating Customer Experience departments, hiring service […]
