Talent2 was about to launch its platform, and as part of its digital strategy, they needed a landing page that would clearly showcase their value proposition and attract users. They wanted a design with dynamic aesthetics that visually communicated the essence of the service and value proposition.
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The proposed objective
Design the interface and user experience to attract new users to the platform
Activities conducted during the project
Wireframes
Mockups
User testing
Results achieved
We created a graphic and communication proposal based on the brand elements, as well as the development of a prototype (web and mobile version) of an informative landing page, highlighting the value proposition and providing the opportunity to contact the company to acquire its services.
We evaluated communication in terms of voice, tone, and information quality through interviews with potential platform users.