Mymo App
The Challenge
Sura Asset Management approached us with the idea of creating an app that would enable people to have a savings account that truly generates stable returns, with the goal of promoting a savings culture in the Latin American context.
The proposed objective
Validate the value proposition
Identify target users
Design an MVP (Minimum Viable Product) for the first pilot
Design the user interface and user experience
Activities conducted during the project
Value proposition validation
App navigation map
User personas and archetypes
User flow and architecture
Benchmarking analysis
Prototyping and wireframes
User testing with real users
Results achieved
Mymo app is a digital account designed to promote savings by generating returns on savings. Additionally, it offers the opportunity to invest in various investment funds to increase earnings, along with the other benefits of a conventional savings account and debit card