Public Service Design: Innovation in Energy and Utilities
It’s surprising how little service design is discussed in the context of public utilities like water, gas, and energy. In fact, well-documented cases in the literature are scarce. This oversight is puzzling, especially considering these are some of the most common services globally, used daily by most people. I suspect this lack of attention stems […]
Severance and the Power of Emotional and Scenographic Design
I just finished season two of Severance, a visually stunning series directed by Ben Stiller and created by Dan Erickson, available on Apple TV. I won’t go into the storyline (no spoilers, I promise), though it’s absolutely worth watching. What I want to talk about is something else: the impact of design on narrative. Specifically, […]
Service design as a key tool to enhance your brand – Part 1
Service design is a broad and dense, yet fascinating subject that combines strategy, creativity and a deep understanding of human behavior. In a world where customer experiences are the main differentiator, this discipline has become an indispensable tool for brands seeking to stand out in competitive markets like Colombia. To facilitate your understanding, we have […]
How AI Agents are Changing The Way We Buy From Brands
A few years ago, the retail industry experienced a major disruption with the rise of e-commerce. Consumers began to migrate from shopping in physical stores to digital platforms, giving rise to new shopping behaviors such as webrooming (researching products online and then buying in physical stores) and showrooming (researching in physical stores and then buying […]
Digital Transformation in Colombia: Key Strategies for Entrepreneurs in The Digital Age
Digital transformation has become a fundamental pillar for Colombia’s economic and social development. It is not simply about adopting new technologies, but rather integrating them into all areas of an organization, modifying the way they operate and generate value for their customers. It’s not just about adopting technological tools, but about restructuring internal processes, organizational […]
Eco-Design: Blaster Design’s New Proposal for a Sustainable Future
For a long time, design focused on solving immediate human problems, creating functional and accessible products. However, global crises like climate change and resource scarcity have revealed the limitations of this traditional approach. At Blaster Design, we believe eco-design can do more than improve human life: it can regenerate the natural systems that sustain our […]
4 Key Trends in Digital Experiences for 2025: Technological Innovation
In a world of constant change and acceleration, where innovation advances at an increasingly competitive pace, anticipating the factors that will transform digital experiences in the near future. This is why we have compiled four key trends that will transform digital experiences in the near future. 1. Massive Integration of Artificial Intelligence According to Gartner, […]
Adobe MAX 2024: 4 things you need to know about the world’s largest design and creativity event
Last week, one of the world’s largest events in design and creativity took place: Adobe MAX 2024. This event lasted for 3 days and, in this edition, for the first time, it was held in the vibrant city of Miami, renowned for its art and inspiration. Adobe MAX took place at the iconic Miami Convention […]
Design for Innovation
Design and innovation are two closely related worlds. When we design, we aim to create change. It could be creating something new or improving something that already exists… but you don’t design if there is no desire to change, even if it’s something small. The same can be said about innovation. There is no innovation […]
Digital products: UX/UI optimization to improve usability and conversion (Part 1)
In the competitive world of digital products, optimizing user experience (UX) and user interface (UI) are critical factors for success. At Blaster, we are dedicated to sharing valuable insights on how to improve the usability and appeal of digital products. This series of posts will guide you through essential UX/UI principles to supercharge your digital […]
