What is biophilic design and where does it come from?
The term biophilia refers to the innate human tendency to connect with nature. This concept was introduced by psychologist Erich Fromm and later developed by biologist Edward O. Wilson, who explained that our species has spent over 99% of its history in natural environments, making this connection essential for our physical and mental well-being.
Biophilic design applies this principle to architecture and interior design: creating spaces that integrate nature directly and indirectly to generate healthier, more productive, and emotionally positive experiences.
Its three core pillars are:
- Direct nature: plants, water, natural light, ventilation.
- Indirect nature: materials such as wood, stone, natural fibers, and earth tones.
- Spatial experience: sensations of openness, refuge, or calm that evoke natural landscapes.
Image generated with Nano Banana of Google AI.
The 14 patterns of biophilic design
Professor Stephen Kellert defined the 14 patterns that help structure a biophilic project:
- Visual connection with nature
- Non-visual connection (sounds, aromas)
- Non-rhythmic sensory stimuli (moving leaves, water)
- Thermal and airflow variability
- Presence of water
- Dynamic and diffuse light
- Connection with natural systems (circadian cycles)
- Biomorphic forms and patterns
- Natural materials
- Complexity and order inspired by nature
- Prospect (broad view of a space)
- Refuge (protected areas)
- Mystery (spaces that invite exploration)
- Risk/peril (safe but stimulating experiences)
Including these patterns in a business not only enhances aesthetics but also creates a measurable positive impact on health, well-being, and customer retention.
Benefits for customers and employees
It’s not just about aesthetics: numerous studies show that biophilic spaces reduce stress and improve concentration and productivity. This directly affects customer behavior, as they spend more time in the store ultimately increasing sales. In short, a healthier environment translates into better business results.
Applications of biophilic design across sectors
– Offices and productivity
– Retail and sales
– Healthcare and wellness
– Education and learning
Practical ideas for applying biophilic design in your business
Applying biophilia doesn’t require radical changes; it’s about incorporating elements that bring people closer to nature. Some effective strategies include:
- Decorating interiors with living or preserved plants (vertical gardens, ferns, potted plants).
- Using natural materials like wood or stone in finishes and furniture.
- Creating a small indoor garden as a focal point.
- Maximizing natural light and ventilation.
- Adding water, sand, or earth elements that evoke tranquility.
- Opting for organic architectural forms that convey harmony.
Success stories
Uniqlo
In its Life Wear SPRING installation, Uniqlo integrated natural vegetation and recycled cork, creating a fresh and harmonious environment. This biophilic approach not only enhanced the space but also conveyed calmness and well-being, encouraging visitors to stay longer and associate the brand with sustainability and closeness.
Mattelsa
The Colombian brand Mattelsa transformed the Perpetuo Socorro industrial district into a true Creative District, embracing innovative spaces filled with life through biophilic design. With vegetation, natural light, and noble materials, the brand strengthened its sustainable identity and became a cultural hub that attracts young customers who support conscious practices.
Starbucks
Starbucks has created over 3,500 Greener Stores worldwide, designed under sustainability criteria and certified with WWF and SCS Global Services. These spaces integrate biophilic principles through efficient lighting, water-saving systems, natural ventilation, eco-conscious materials, and nature-inspired details. The result is a brand experience that resonates with younger consumers seeking responsible lifestyles.
Conclusion and how to get started
Biophilic design is not just an aesthetic trend but a strategic tool for creating spaces that improve well-being, boost productivity, and strengthen customer connections.
At Blaster, we help you transform your business by designing unique experiences that connect with today’s audience and drive results.
👉 Contact us and let’s create vibrant spaces that inspire, attract, and grow your business.
