Service Design for Product Designers: A Transition Guide

I’m a product designer and want to learn how to design services, how do I do it? Most people entering the world of service design come from product design. They studied industrial design, design engineering, or similar design forms oriented toward physical objects. Ten years ago, there were no undergraduate programs in service design, strategic […]

Service design: beyond customer experience

There is much talk about how service design helps improve customer experience and has positive effects on overall satisfaction. However, it is not only the customer who should benefit from good service design. The service provider should also benefit. In fact, one of the first definitions of Service Design, by the co-founder of the Service […]

Design for Innovation

Design For Innovation Logo

Design and innovation are two closely related worlds. When we design, we aim to create change. It could be creating something new or improving something that already exists… but you don’t design if there is no desire to change, even if it’s something small. The same can be said about innovation. There is no innovation […]

Service Design: Keys to Improving Customer Experience

We all understand the importance of providing our customers with a great experience in the services we offer. Over the last 20 years, terms like “Customer-centric”, “memorable experience”, “customer satisfaction”, “customer experience” and “user experience”, among others, have become staples in business discussions and strategies. Companies have invested in creating Customer Experience departments, hiring service […]

What is service design and how can it benefit your business?

We live surrounded by services. From the time we wake up until we go to bed, we use numerous services on a daily basis. The utilities that provide us with water, energy and gas, the garbage collection, the mobile phone service, the internet at home, the radio we listen to on the way to work, […]