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Early validation of new solutions with customers is a crucial step in reducing uncertainty and maximizing the chances of success. In a business environment where time is a limited resource, being agile in this process can make the difference between success and failure.
What is business idea validation?
Business idea validation is a systematic process that seeks to confirm whether a product or service proposal has real market potential before investing significant time and resources in its development. This approach, fundamental for entrepreneurs and companies in Colombia, involves presenting an initial concept to potential customers to obtain direct feedback. Through this process, real market needs can be identified, product features adjusted, and the risk of launching something without demand minimized.
In the process of developing a new product or service, it’s easy to get caught up in assumptions. However, involving customers from the early stages allows for quickly identifying what works and what doesn’t, saving valuable time and resources. Early validation not only reduces risks but also provides a clearer roadmap for product evolution. Below, we share the four key questions for effective validation.
1. What do you like about the solution?
This question is crucial for identifying the aspects that truly resonate with customers. Knowing what they find valuable or useful allows you to reinforce those features and ensures you’re on the right track.
2. What don’t you like about the solution?
While it can be uncomfortable, receiving constructive criticism is vital for product development. This question will help you identify flaws or areas that need improvement, modification, or even elimination.
3. What questions do you have?
Customer questions are a clear indicator of their understanding and level of interest. If customers don’t understand some aspect of the solution or have doubts, you likely need to clarify and adjust certain elements to improve communication and the effectiveness of the product or service.
4. What ideas can you give us?
Customers often have unique and valuable perspectives. Asking them for additional ideas can reveal new opportunities and, at the same time, increase their engagement and loyalty to your brand by making them feel part of the creative process.
Customers often have unique and valuable perspectives. Asking them for additional ideas can reveal new opportunities and, at the same time, increase their engagement and loyalty to your brand by making them feel part of the creative process. Early validation is the fastest way to identify what isn’t working, allowing you to invest time and money in solutions that do work for consumers. At Blaster, we help you prototype and validate your initiatives with your potential customers, saving you valuable time and resources. Contact us for expert consultation!
